Kendall who has 43.9 million
followers on Instagram, reportedly earns between $125,000 and $300,000
for sharing just one photo on the app featuring branded content,
something which she is thought to do on a regular basis - whether it's
clearly marked as a paid post or not.
Frank Spadafora a former casting
director and the founder and CEO of the analytics group D’Marie Archive
said that Kendall is currently the highest ranked model on social media -
followed by Cara Delevingne, and Gigi Hadidi, who have 23.9 million and
10.2 million followers, respectively.
CR Fashion Book reports that it has
become common for 'social media usage to exist as its own contract term,
moving beyond the previously all-encompassing "online" usage term',
which means your favorite model's snaps, while they might seem like a
simple snap to capture part of their day-to-day lives, could actually be
part of a wider campaign deals.
Indeed, a strong social media
following is quickly becoming a key part of a model's marketability, in
addition to their beautiful looks and svelte physique.
D’Marie Archive, which recently
debuted an app to help agencies to estimate a model's social media
power, developed an algorithm featuring 56 metrics, such as post
frequency to the number of followers clicking through on links within a
post, in order to help agencies to see the value of a model's social
media post.
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